A historic landmark reimagined into eight boutique residences. We uncovered the storied past of this landmark building to usher in its revitalization.
History
The Brayton School sat vacant for majority of its ninety year life. While its charming Italianate facade remained intact, its utility and history were at risk of being lost. In 2019, the building was purchased by a developer who set our to convert the structure into residential units.
Developer
Strive is a privately held real estate brokerage and developer of mixed-use properties based in Providence, Rhode Island. Unlike many traditional developers, Strive places a great emphasis on establishing place through experiential based design of their projects. The Brayton is a welcome addition to their growing portfolio of distinct properties throughout the Ocean State.
Approach
Eight Avenues was tasked with creating branding and marketing collateral for the project. We set out to craft a narrative around the buildings deep sense of place in the community. With two-years of painstaking renovations, the project was completed in the fall of 2022. While, the exterior facade was preserved, the interior footprint was reimagined for modern living. Our package reflected that change, and honored the history of what the building once was.
- Branding
- Web Design
- Social Framework
- Logo Design
- Editorial Design
- Digital Ad Placement
- Public Relations
- SEO optimization
Gallery
Renders were utilized for leasing efforts during the construction of the project.
Projects
Other projects in our selected portfolio
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